Product Statement

We are advocates of a better web. A better web for our users, our partners and the organizations we work for — and future generations alike. Our products and services aim to be fast and performant, intuitive and hassle-free, inclusive and accessible, sustainable and resilient, open and honest, aesthetically pleasing and memorable at best.

Fast & performant

• good for SEO and conversion
• help users with poor or limited internet connections
• decrease wait times

Intuitive & hassle-free

• Simplicity over complexity
• elegant and easy to understand
• tested against lots of use cases
• form follows function
• increased UX
• lo-fi over highly animated

Inclusive & accessible

• accessible to the widest range of users and scenarios
• help business and products reach the biggest audience
• simple language helps users navigate and complete tasks
• We do not add noise

Sustainable & resilient

• services we provide and services we use are powered by renewable energy
• skipping the hype and strive for timelessness
• building long-lasting and resilient products and services which function in the times and places where people need them most
• continuous attention to technical excellence
• embracing ethical design
• no over-engineering
• strive for the simplest solution

Open & honest

• privacy first / privacy focused
• respect and build trust with users
• allowing users to control their data
• no dark-patterns
• goodbye cookie banners
• avoid slow marketing scripts

Aesthetically pleasing & memorable (at best)

• Emphasis joy of use
• resisting eye candy and create lasting visuals
• meaningful experiences with a twist
• positive impact on users

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We are on a journey and this is a work in progress. We did not always tick all the boxes in the past – and probably will not in the future. But we are trying.